Always serving
the ultimately delicious rice

Hetbahn is the leading brand representing the ONLYONE spirit that pioneered the cooked rice market. Since its launch in 1996, Hetbahn has evolved into the best home-cooked meal brand that fills our days with the best rice flavors anytime and anywhere, going beyond just a bowl of rice.

Hetbahn is creating a new lifestyle in line with the needs of individuals who seek the best taste and relaxation in their busy lives.

BRAND SYMBOL

Signifying the delicious and fresh cooked rice with newly harvested rice

The red circle, the representative image of Hetbahn, symbolizes the sun that ripens the grains of rice.
The white Myungjo font symbolizes the warm cooked rice, and delivers the comfortable and friendly feeling of home-made food.

In December 1996, Hetbahn opened a new chapter in Korean food culture

Hetbahn, launched in December 1996, is a brand that represents the ONLYONE spirit of CJ CheilJedang, which newly created the products of cooked rice market.
Hetbahn has changed consumer perception of cooked rice and South Korea's food culture by presenting the taste of home-cooked rice. It has expanded beyond cooked rice to include Cupbahn, Sotbahn, porridge, fried rice, and other variations, representing South Korea's food culture as an expert in rice and grains.

1996 Launched ‘Hetbahn’
2001 Renewed ‘Hetbahn’ first
2003 Launched 7 kinds of
Hetbahn multi-grain rice products
2005 Launched Two of us together Hetbahn,
two small bowls of Hetbahn
2006 Launched a variety of
Hetbahn with toppings
2008 Launched functional cooked rice
(low-protein rice) and porridge
2011 Renewed Hetbahn
for the second time
(changed the Hetbahn brand slogan)
2015 Launched Hetbahn Cupbahn
2018 Everyday multi-grain cooked rice
2021 Launched Hetbahn Sotbahn
2022 - Renewed Hetbahn for the Third time
(A change of Hetbahn brand slogan)
- Porridge, Fried rice, Rice balls brand
switching to Hetbahn
- Launhed Hetbahn Konjac rice
2023 Launched Hetbahn Soup
2024 Launched Hetbahn cooked
black rice with black beans